Does your messaging feel scattered?
Is defining your niche harder than you expected?
If you struggle to explain what you do, you’re not alone.
Most professionals know their work has value - but communicating that value clearly is another matter.
When your story isn’t clear:
your message feels scattered
potential clients don’t “get it”
your website feels flat
marketing becomes guesswork
people hesitate instead of enquiring
This isn’t a lack of skill. It’s a lack of structure - and that’s exactly what business storytelling provides.
Why storytelling matters in business
People don’t remember information. They remember meaning.
A clear business story helps your audience understand:
what you do
who you help
why it matters
how you make their life easier
When your story is clear, everything else becomes easier:
your website becomes sharper
your messaging becomes consistent
your marketing feels purposeful
your clients feel understood
Storytelling isn’t about being dramatic. It’s about being understood.
The real problem: your clients can’t see themselves in your message
Most businesses talk about:
their services
their qualifications
their process
But clients are looking for something else:
“Do you understand my problem - and can you help me solve it?”
If your message doesn’t answer that quickly, people move on.
A strong business story puts your client at the centre and positions you as the guide who helps them move forward.
Where we come in
We help business owners and professionals create a clear, grounded story that:
reflects who you are
speaks directly to your ideal client
removes the noise
builds trust
leads to better enquiries
No jargon. No templates. No “brand theatre.”
Just clarity - delivered in plain language.
What we cover in the Business Storytelling Workshop
In a structured, one‑to‑one session, we explore:
1. Your client’s challenge:
What they’re struggling with and what they want instead.
2. Your role as the guide:
How you support, reassure, and lead them forward.
3. Your solution:
What you offer - explained simply and clearly.
4. The transformation:
How their situation improves after working with you.
5. Your core message
A clear, repeatable way to talk about your work.
This isn’t theory. It’s practical, grounded clarity you can use immediately.
What this clarity gives you
When your business story is clear:
your website becomes easier to write
your marketing feels aligned
your conversations feel more confident
your clients understand your value
your messaging becomes consistent across everything
Clarity reduces hesitation - and hesitation is what stops people enquiring.
Who this is for
This workshop is ideal for:
small and medium‑sized businesses
professional services
consultants and advisors
law firms and accountants
founders who want clarity without jargon
If you want a message that feels authentic, grounded, and easy to use - this is for you.
Next steps
Most businesses intend to clarify their message… but it rarely happens without dedicated time and guidance.
Choosing a workshop is a decision to:
step back
think clearly
articulate your value
communicate with confidence
If you’re ready to make your message clearer - and easier for clients to understand - then:
👉 Book a consultation
👉 Enquire about the Business Storytelling Workshop
Sometimes the most powerful change isn’t doing more. It’s telling your story in a way people finally understand.
Investment
2 hours | £480 (inc VAT) (£400 + VAT 20% (£80) = £480)
One‑to‑one, in person, in Harrow.
