Know Your Clients. Tell Your Story. Price Your Value.
Running a business today isn’t just about delivering great services - it’s about understanding your clients and communicating in a way that genuinely resonates.
Our workshops are designed to help you do exactly that.
- Creating Customer Personas helps you identify who your clients really are, what they value, and how to align your services with their needs.
- Storytelling for Business shows you how to turn those insights into clear, confident messaging that builds trust and strengthens your brand.
- Value‑Based Pricing supports professionals who want to rethink how they price their services and move away from outdated or limiting fee structures.
Together, these workshops create a simple journey: first, know your client; then, tell your story; finally, price your value with confidence.
You’ll leave with practical tools you can apply immediately across your website, conversations, and client relationships.
Customer Persona
Not 'everyone is your client', but many businesses communicate as if that was the case. Identifying who your ideal client is can be a difficult task as it feel unnatural, but be doing so you can focus your time, energy and messaging where it matters most.
Introductory Workshop: Customer Persona
| Focus | Identifying your ideal customer. |
| The Aim | To help you understand who you serve, what they need, and how to focus your resources and messaging effectively. |
| Who is it for: | Small businesses in London who want to understand their audience more deeply. |
| What you Gain | A grounded, practical picture of your ideal customer — and the clarity to align your messaging with their needs. |
| Investment | 2 hours | £480 (inc vat) (£400 plus vat 20% (£80) = £480) |
Please note: This workshop offers business support and clarity, not marketing or copywriting services. All insights and wording are developed with you, ensuring your voice remains at the centre.
Storytelling In Business
Potential clients have a story, and you want to understand that story, met them where they are and assist them so that they are able to progress.
Introductory Workshop: Storytelling In Business
| Focus | Understanding the role of storytelling in your business and how it shapes client perception. |
| The Aim | We help you uncover the story you already have, and express it with clarity and confidence. |
| Who is it for | Small businesses in London who want their communication to feel more authentic and more effective. |
| What you Gain | A clearer understanding of your brand’s story and practical ways to communicate it across your website, conversations, and client interactions. |
| Investment | 2 hours | £480 (inc vat) (£400 plus vat 20% (£80) = £480) |
Please note: This workshop offers business support and clarity, not marketing or copywriting services. All insights and wording are developed with you, ensuring your voice remains at the centre.
Value Based Pricing
Professional service providers are often stuck in traditional pricing that does not reflect their education, expertise and value. We help professionals to reconnect with their true value and enable them to consider clear, ethical value based pricing.
Introductory Workshop: Value Based Pricing
| Focus | We help you rethink your pricing through the lens of value, not time. |
| The Aim | To help professionals rethink their pricing approach and move away from a “stuck” position. |
| Who is it for: | Law firms and Accountants |
| What you Gain | A clearer understanding of how to price based on value rather than time - and practical steps to begin shifting your pricing model. |
| Investment | 2 hours | £480 (inc vat) (£400 plus vat 20% (£80) = £480) |
Please note: This workshop offers business support and clarity, not marketing or copywriting services. All insights and wording are developed with you, ensuring your voice remains at the centre.
