Customer Persona
If you run a small or medium-sized business, you already know your work has value.
What’s often less clear is who you are really speaking to.
When that isn’t clear:
marketing feels foggy
messages feel inconsistent
potential clients hesitate
This isn’t about being bad at marketing.
It’s about not having a clear picture of your ideal client.
Why clarity matters
Most businesses don’t serve everyone.
They serve some people particularly well.
But without a clear client persona:
your message becomes blurred
your website tries to say too much
the right clients don’t quite see themselves
Confused messages create uncertainty - and uncertainty rarely leads to enquiries.
What we mean by “client persona”
A client persona is a realistic, grounded understanding of your ideal client.
Not a marketing exercise.
Not a theoretical profile.
But a practical way of understanding:
who your best clients actually are
what pressures they are under
what they are trying to solve
how they make decisions
why they choose you
This clarity helps you communicate with confidence - without trying to appeal to everyone.
Going a step deeper (without overcomplicating things)
Good client persona work looks beyond labels and demographics.
In our sessions, we explore questions such as:
What does your ideal client’s working day look like?
What are they worried about right now?
What language do they use when they describe their problem?
What makes them hesitate - and what reassures them?
and more
This level of detail may feel unfamiliar at first, but it is often where the most useful insight emerges.
It helps you see:
patterns in your existing clients
which work feels aligned and sustainable
who you would like more of in the future
How this helps your business
When your client persona is clear:
your website becomes easier to write
your messaging becomes consistent
pricing conversations feel more grounded
decision-making feels calmer
Customer persona work supports:
clear communication
storytelling for business
pricing your work with confidence
long-term, sustainable growth
This is foundational thinking - not quick fixes.
Our Client Persona Workshops
We offer one-to-one client persona workshops for professionals and business owners who want clarity without jargon.
These sessions are:
practical and structured
reflective rather than prescriptive
tailored to your business
confidential and supportive
This is not a programme, and there is no “one size fits all”.
It is a professional conversation designed to help you think clearly about who you serve and how you communicate that.
Next steps
If you would like to explore this further:
👉 Book a consultation, or
👉 Enquire about a client persona workshop
Sometimes the most helpful step forward is not doing more - but getting clear about who you are doing it for.
