Ethical, Value‑Based Pricing
Clarity, confidence, and pricing that reflects the world we actually live in.
When your pricing is stuck in the past, everything feels harder
Many professionals price their services the way their former bosses did - because that’s what they were taught, or because “that’s just how it’s done.”
But the truth is:
40‑year‑old pricing models don’t work in a modern world
the cost of running a business has changed dramatically
clients’ expectations have changed
technology has added layers of cost that didn’t exist before
staff no longer stay in jobs for life
salaries must be competitive or people leave
subscriptions, apps, memberships, panels, software, and compliance costs all add up
And yet… many people are still charging fees that belong to another era.
It’s no wonder pricing feels uncomfortable, confusing, or even guilt‑inducing.
The real pain point: you’re trying to price ethically… but with outdated tools
Most professionals want to be fair. They want to price ethically. They want clients to feel respected and valued.
But ethical pricing doesn’t mean:
undercharging
absorbing rising costs
matching what your old boss charged in 1998
keeping fees low to “be nice”
pretending the world hasn’t changed
Ethical pricing means being honest about the value you bring, the experience you’ve gained, and the real cost of delivering your service today.
What does ethical pricing actually mean?
Ethical pricing is:
transparent: clients understand what they’re paying for
fair: to the client and to you
sustainable: your business can survive and grow
aligned: with your values, your expertise, and your boundaries
modern: reflecting the true cost of running a business in 2026
Ethical pricing is not about squeezing clients. It’s about creating a fair exchange where both sides feel respected.
What is value‑based pricing?
Value‑based pricing means setting your fees based on:
the outcome you help create
the expertise you’ve built over years
the transformation you deliver
the risk you remove
the clarity, reassurance, and guidance you provide
It’s not about charging for hours. It’s about charging for impact.
Clients don’t buy time - they buy certainty, clarity, and solutions.
Why fixed fees matter
Fixed fees:
reduce anxiety for clients
build trust
create clarity
remove the fear of “the clock running”
allow you to price based on value, not minutes
give you space to do your best work
Fixed fees are ethical, transparent, and modern - and they help clients feel safe.
Where we come in
We help individuals, professionals, and small businesses rethink their pricing in a way that feels:
ethical
grounded
confident
sustainable
aligned with their values
reflective of their experience
After 30 years in law, we seen the impact of outdated pricing models - on businesses, on clients, and on the wellbeing of the people doing the work.
Our approach is calm, practical, and human. No jargon. No pressure. Just clarity.
The Ethical & Value‑Based Pricing Workshop
In this workshop, we explore:
1. Your current pricing story
Where your pricing came from - and whether it still serves you.
2. The real cost of delivering your service today
Technology, subscriptions, staff, compliance, time, energy, expertise.
What fairness really looks like in a modern business.
4. Value‑based pricing
How to price based on outcomes, not hours.
5. Fixed fees
How to structure them, communicate them, and feel confident offering them
6. Your new pricing model
Clear, ethical, sustainable - and aligned with your values.
The transformation
After this workshop, you’ll walk away with:
pricing that reflects your experience
confidence in your fees
a structure you can explain clearly
a model that supports your business
a sense of fairness - to you and your clients
a modern, ethical approach that feels good
Pricing shouldn’t feel like guesswork. It shouldn’t feel like guilt. It shouldn’t feel like you’re stuck in someone else’s system.
It should feel clear, fair, and aligned.
Next steps
If you’re ready to rethink your pricing in a way that feels ethical, modern, and sustainable, you can book a consultation or enquire about the workshop.
Clarity is powerful.
Ethical pricing is possible.
And you don’t have to figure it out alone.
